Xiaomi has officially announced upcoming adjustments to the suggested retail prices of select highly popular devices, primarily affecting the REDMI K90 Pro Max, REDMI Turbo 5, and REDMI Turbo 5 Max.
Because the official pricing details were provided in Chinese Yuan (CNY), these specific models and price adjustments are currently exclusive to the Chinese market. It remains entirely unknown when or how these component cost increases will affect global devices. International buyers and POCO fans will need to wait and see how Xiaomi manages its global supply chain and pricing strategy in the coming months.
The Root Cause: Unprecedented Global Memory Price Hikes
The primary driver behind this sudden adjustment is a severe and continuous sharp rise in the prices of global memory chips. According to official statements from Lu Weibing (Partner, President of the Mobile Phone Division, and General Manager of the Xiaomi Brand), the recent memory price increase has far exceeded the industry’s internal expectations.
Prices for identical memory modules have soared nearly four times compared to Q1 of last year. To put this into perspective:
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A standard 12GB + 256GB storage module that cost around $30 at its lowest point has now skyrocketed to approximately $120.
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The hardware cost for a 12GB + 512GB configuration has increased by roughly $210 (1500 CNY).
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The 16GB + 1TB variants have seen an even more drastic, disproportionate price hike.
This exponential increase significantly impacts brands like REDMI, which have historically operated on razor-thin margins to provide extremely cost-effective performance.
Affected Devices and Price Adjustments
To ensure normal supply chains and maintain stable product quality, Xiaomi China Marketing Department General Manager, Wei Siqi, confirmed the following adjustments effective April 11, 2026, at 00:00:
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REDMI K90 Pro Max: The base retail price will see a slight increase of approximately $28 (200 CNY).
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REDMI Turbo 5 & Turbo 5 Max: The temporary Spring Festival (New Year) special promotional offers have been canceled, restoring standard pricing.
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512GB Subsidy Retention: Despite the soaring costs, Xiaomi will continue to provide an approximate $28 (200 CNY) subsidy specifically for the 512GB large-memory versions of the Turbo 5 series to shield power users from the worst of the market inflation.
Market Impact and Future Outlook
This hardware pricing shift reflects a much broader, unavoidable industry trend. During the MWC 2026 Mobile World Congress in March, Lu Weibing warned that this cycle of storage price inflation is a long-term issue. Internal estimates project that component costs will continue to rise steadily until the end of 2027.
This is an unprecedented historical shift in the supply chain that is affecting the entire consumer electronics industry, with no manufacturer spared. Xiaomi’s slight adjustments are a necessary recalibration to keep these premium devices on the shelves without downgrading their internal specifications, though the exact timeline for how this ripple effect will hit global markets remains the biggest unknown.
