Xiaomi is officially introducing its MIJIA brand to the European market by participating in the IFA 2026 trade show in Berlin for the first time. The company confirmed a press conference for September 3 at 10:30 local time to showcase its smart home products and ecosystem.
MIJIA, Xiaomi’s smart home sub-brand, currently covers more than 130 categories with over 2,000 products. It emphasizes user-centered design, durability, and minimalist aesthetics meant to blend seamlessly into home environments. The brand positions itself as a key pillar in Xiaomi’s intelligent “Human × Car × Home” ecosystem.
Highlights at IFA 2026
At the event, attendees can experience MIJIA’s latest innovations firsthand. Featured products include a triple-tub washing machine that simplifies stain removal and sorting, an air conditioner using millimeter-wave radar technology for energy-efficient comfort, and a refrigerator equipped with Cryo Fresh technology that extends food freshness.
These products demonstrate MIJIA’s focus on smart living through advanced technologies aimed at improving everyday household tasks while promoting energy savings and convenience.
Implications for the European Market
MIJIA’s large-scale launch in Europe marks Xiaomi’s strategic expansion beyond its established Asian market. Bringing a comprehensive lineup of smart devices to consumers underlines Xiaomi’s ambition to strengthen its smart ecosystem presence internationally.
Users interested in Xiaomi’s smart home ecosystem can expect a growing range of interconnected devices designed to work together across home and lifestyle categories.
