AliExpress has released its first global sales ranking of Chinese brands in conjunction with the 618 shopping festival, revealing strong global demand for products within the Xiaomi ecosystem. In the smartphone category, Xiaomi brands secured the top two spots: POCO in first place and Xiaomi in second . This result demonstrates that Xiaomi’s dual-brand strategy continues to yield excellent results in international e-commerce markets.
Chinese brands are gaining momentum globally
According to AliExpress, this is the first time a cross-border e-commerce platform has published a specific ranking of global sales for Chinese brands during 2018. The list covers ten major categories, including smartphones, car parts, digital audiovisual products, computers, office supplies, sportswear, outdoor cycling, home appliances, and 3D printing.
In the mobile phone category, POCO topped the rankings, followed by Xiaomi. Other major Android brands also appeared in the top ten, including Honor, realme, OnePlus, OPPO, and vivo. Rugged phone brand DOOGEE and walkie-talkie brand Baofeng also made the list, demonstrating that consumers worldwide are interested not only in the most popular smartphones but also in more specialized communication devices.
Brands and categories
AliExpress’s global sales ranking of 618 included several major Chinese technology brands:
- Smartphones: POCO came in first place and Xiaomi in second
- Computers and office products: Lenovo came in first place and Xiaomi in second.
- Digital audiovisual products: MAGCUBIC led the category
- Audio brands: KZ, EDIFIER and FIFINE gained a lot of visibility
- 3D printing: ANYCUBIC came in first place, followed by brands such as ELEGOO, Creality and Bambu Lab
- Household appliances: Midea and Ecovacs benefited from increased demand in Europe
Why is this important for Xiaomi?
The result is especially important for Xiaomi because POCO and Xiaomi cater to different customer groups while reinforcing the same ecosystem. POCO continues to attract users looking for high-performance smartphones at very competitive prices, while Xiaomi maintains a broader identity as a premium and intelligent ecosystem.
Xiaomi’s second-place ranking in the computing and office category also demonstrates that its appeal abroad is no longer limited to smartphones. The company is gradually gaining recognition in various product segments, including laptops, smart devices, and lifestyle technology.
Impact on the global market
AliExpress’s ranking confirms that Chinese consumer technology brands are becoming increasingly competitive in global online sales. In Europe, home appliance brands are benefiting from seasonal demand, while 3D printing brands are building strong communities through software ecosystems, open-source support, and user-driven innovation.
In the case of Xiaomi, the good performance of POCO and Xiaomi smartphones reinforces the company’s ability to compete globally thanks to its prices, performance, and the integration of its ecosystem.
