Xiaomi will participate in the IFA 2026 exhibition in Berlin this September with its complete human-car-home ecosystem. This announcement was made by Xiaomi Group’s Chairperson Assistant and Vice President of the Strategic Marketing Department, Xu Jieyun, via a Weibo post on August 18.
The event marks a significant milestone as Xiaomi plans to officially expand its MIJIA brand into the European market on a larger scale. MIJIA, Xiaomi’s smart home and lifestyle sub-brand, will join Xiaomi, REDMI, and POCO as part of the company’s diversified product portfolio in Europe.
Earlier this month, Xiaomi introduced the MIJIA brand in the Indian market. The brand strategy there integrates MIJIA with Xiaomi’s existing product lines — Xiaomi, REDMI, and POCO — forming a unified ecosystem. The IFA appearance will serve as a European introduction to this broader ecosystem approach.
IFA 2026 is scheduled from September 4 to September 8 at the Berlin Exhibition Grounds. It is one of the world’s largest expos for consumer electronics and home appliances, offering Xiaomi a global stage to present its ecosystem products that span wearable gadgets, smart home devices, and automotive solutions.
Users interested in Xiaomi’s evolving ecosystem and international release plans can follow related updates through technology news portals. Although Xiaomi has not detailed which specific MIJIA products will debut at IFA, the event will likely highlight the company’s integration of connected living and mobility solutions.
Source: ithome.com
